玩玩士多
by YAU Tsz Hang
Project background
Traditional Hong Kong stores are not just places of shopping — they are living symbols of the city's history, community spirit, and cultural identity. For generations, these Hong Kong stores have served as gathering spots, preserving local customs and oral histories. However, with urbanization and modernization, these stores have disappeared, and younger generations-especially children aged 6-12—have little opportunity to experience or understand their significance. Without active preservation, this valuable cultural heritage risks fading into obscurity
Concept
Through a mobile promotion vehicle themed around Hong Kong's nostalgic store, combined with cultural education activities and retro game experiences, this project aims to allow children to personally experience the atmosphere of traditional store, gain a deeper understanding of the history and value of Hong Kong's store culture, and preserve local cultural heritage.
背景簡介
傳統的香港商店不僅是購物場所，更是這座城市歷史、社區精神和文化特徵的鮮活像徵。舊時1970年，這些香港商店一直是人們的聚集地，保存著當地的風俗和口述歷史。然而，隨著城市化和現代化的發展，這些商店已經消失，年輕一代—尤其是6至12歲的兒童—幾乎沒有機會體驗或理解它們的意義。如果不積極保護，這寶貴的文化遺產將面臨逐漸被遺忘的危險。
設計概念
此計畫旨在透過以香港懷舊小店為主題的流動宣傳車，結合文化教育活動及復古遊戲體驗，讓小朋友親身感受傳統小店的氛圍，加深對香港小店文化歷史及價值的認識，傳承本土文化遺產。