Bingo Soda is a branding design project for a local soda brand. It brings back the collective memories of Hong Kong by utilizing different iconic visual elements that were popular in past decades. I hope that people can remember the beautiful things that happened in this society, and feel reconnected. All of these visual elements came from from people’s collective memories. The range of decades range from the 1960s to the 2020s, which is when Hong Kong experienced an economic boom period.

To emerge our product and our brand into peoples’ daily lives, Bingo Soda is also a lifestyle. It brings positive energy to those who choose Bingo. The outcome is twofold: branding design, and the peripheral product design. The core product itself has an ‘OPEN YOUR MIND’ tagline, and the peripheral products represent a lifestyle that could show off swag and the positive attitude of our Bingo people. With Bingo Soda, we canOpen your mind and evoke collective memories. With Bingo Soda, you can really taste these collective memories. With Bingo Soda you can share a life with us, and create together our own collective memories.

Bingo Soda 是一個品牌設計類的項目。致力於創造第一款屬於香港的蘇打水品牌，利用在過去幾十年中流行的各種標誌性視覺元素，喚回人民生在香港中的那些集體回憶。時間的跨度為：1960年代到2020年代，香港的經濟騰飛始於1960年代，這是香港真正開始在世界舞臺中嶄露頭角的年代，也是整個社會滿足度逐漸升高的起始年代。

為了讓我們的產品和品牌融入人們的日常生活，BingoSoda不止步于汽水品牌，我想創造一種屬於Bingo Soda的生活態度，可以為那些選擇了Bingo Soda的人帶來正能量。Bingo Soda“Open Your Mind”。

我們也會通過推出周邊產品來彰顯一種獨特的生活態度。就讓Bingo Soda打通時光隧道；讓我們一起創造屬於我們大家的集體回憶。