As pour-over coffee shops have sprung up like mushrooms in Hong Kong, they have become an essential part of city life. Not only do they offer high-quality coffee, they also become hotspots for social and cultural exchange. The production process of hand-brewed coffee emphasizes craftsmanship and details, attracting many customers who have high requirements for coffee quality. However, is this trend of hand-brewed coffee a return to the essence of coffee, or does it reflect the changes in contemporary culture? This short film, in the form of a pseudo-documentary, explores through the eyes of a working person why hand-brewed coffee is still their first choice for satisfying their quality of life needs despite its high price. Through this journey, we hope that the audience can reflect on the true meaning of pursuing purity and texture in modern life.

This short film "Coffee in Its Purest Form" aims to explore the significance of hand-brewed coffee in contemporary Hong Kong society, especially for those workers who seek emotional sustenance in a busy workplace.

Through the protagonist's perspective, we will reveal that hand-brewed coffee is not only a drink, but also a symbol of lifestyle and spiritual comfort. The film will explore the story behind high-quality coffee, reflect on modern people's pursuit of quality of life, and try to find a way to reconnect with oneself in a fast-paced life. This film is a short film of about 15 to 20 minutes and will be presented in 4K or HD. The filming style will adopt pseudo-documentary and some dramatic elements. The content mainly tells the story of an office worker who does not know any knowledge about coffee or how to make a cup of coffee. He had to find some way to relieve the pressure in the workplace. From chain coffee shop to unique coffee shop, through some events, he suddenly realizes and ignites his desire to learn about hand-brewed coffee. Gradually, brewing coffee became a small part of his life.

Through the stories in the micro-film, we can not only see the uniqueness and charm of hand-brewed coffee, but also feel the fusion of new and old cultures it carries. The process of hand-brewed coffee pays attention to every detail. From selecting beans to brewing, every step contains respect and love for coffee, which makes it an art form. Compared with the fast-paced chain coffee culture, hand-brewed coffee is more like a way of cherishing time, allowing people to find a moment of peace and concentration in their busy lives. This production method is not only a return to the essence of coffee, but also a reflection on the rhythm of contemporary life. Hand-brewed coffee makes people realize again that the process of enjoying a cup of coffee is equally important. It is not just a refreshing drink, but an important medium to promote interpersonal communication and cultural sharing. In addition, the trend of hand-brewed coffee has also prompted people to pay more attention to quality and craftsmanship, allowing us to rediscover the meaning and value of life in modern society. Through this journey, the audience will feel that hand-brewed coffee is not only a drink, but also a life attitude. From bean selection to grinding, it symbolizes the pursuit of quality of life and the cherishment of traditional craftsmanship.