
Project > Graduation Project > WONG Hiu Yu, Belle
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Hong Kong life is busy, so Hong Kongers are often under high pressure, which affects their mental health is getting worse and worse, especially youngsters. However, their concern for mental health is not enough and is always negative. There is an excellent need for Hong Kong people to relieve their stress, so I created a brand to promote positive energy. By creating a brand called Resonance Cafe to influence Hong Kongers to look at things more positively in a fun way. By using enjoyable food and a joyful atmosphere to blend in with their lives and relieve their negativity. Through the brand, people have a channel to break down their differences, understand and find solace in each other. Through the brand, positive energy is preached to everyone. Resonance Cafe will serve as a platform for customers to disconnect and inspire each other through letters to encourage each other to create better mental health for people.
香港的生活忙碌,香港人在往往長期處於高壓和忙碌的生活,心理健康越來越差,特別是年輕人。然而,香港人對於心理健康的關注並不足夠。同時,他們以消極方式看待事物。香港人十分需要舒緩壓力,於是我創造了一個品牌来宣揚正面能量。Resonance Cafe以有趣的形式試圖影響香港人以更積極的方式觀看事物,希望通過飲食的時間,為顧客建構更正面和詼諧的氛圍,讓顧客感到愉悅,舒緩香港高壓和繁忙的生活所帶來的負面情緒,通過品牌向大家宣揚正能量。而且顧客可以透過寫信來解除隔膜,一起互勵互勉的訊息,為人們打造更美好的心理健康。
WONG Hiu Yu, Belle
Bachelor of Arts (Honours) in Applied and Media Arts