CalliCafe is a cafe where people can enjoy a cup of coffee whilst learning about calligraphy. It is designed to be an elegant place where members of the general public and calligraphers can come together to share their works and experiences.

Western calligraphy is not popular in Hong Kong as there are limited ways to get connected with the craft. It is expensive to learn, and there are only a few calligraphy experts in the city.

CalliCafe aims to promote the industry of calligraphy in Hong Kong. Since women in Hong Kong tend to be more interested in calligraphy, the initial visual identity of the cafe will focus on the preferences of this group.

The calligraphy showcased are all original works written in my hand. The contents feature positive quotes related to femininity. The visual style, rich with calligraphic swashes, exudes elegance and feminine beauty.

西洋書法在香港是不流行的，香港只有很少的途徑可以去接觸西洋書法，而且價格不菲，

香港只有少量西洋書法家和深究者。我們希望能夠提高香港公眾對西洋書法的意識，同時希望能夠提供一個舒適優雅的地方給予香港西洋書法愛好者的一個公眾平台，讓他們能夠找到西洋書法的歸屬感，增加彼此交流的機會，從而促進西洋書法的行業發展。香港有興趣接觸西洋書法的人較多是女性，所以設計會以女性方向為主，提高大眾的接受程度。

咖啡室的名稱是CalliCafe，結合了兩者相近的發音而成，這間咖啡室融合了西洋書法和咖啡室的元素，咖啡室所有的西洋書法設計都是西洋書法蘸水筆原創繪畫的，內容是女性正面價值的引言和女性化的圖像設計。