Studies have shown that although people are opposed to sacrificing animals’ lives for consumer products testing, they are rarely aware of it and take action when shopping. We need to be different from the typical approach to change the current situation.

‘THE WHITE BOX’ is a four-month pilot project aimed at promoting Hong Kong cruelty-free movement. The objective is to raise the public’s awareness of the use of animals in consumer products for testing and turn their opposition to these cruel experiments into substantive action. Promote Hong Kong to take the first step in the entire cruelty-free movement process.

We use ‘THE WHITE BOX” as a strategy to respond to the objective of the project. The consistent and straightforward slogan ‘Look through the white box’ with simplicity and clean design aesthetics to pay various symbolic meanings of the white box pattern at different phases. The approach is to laser-focus on making the white box into a recognisable and powerful symbol to represent the idea behind it, reminding people to check the product label before buying and choose cruelty-free products that do not test on animals.

By completing this project, we expect that the target audience will raise awareness of purchasing cruelty-free products. So that market share in Hong Kong will continue to expand and gather sufficient motivation to promote the Hong Kong cruelty-free movement to the next stage.

研究顯示儘管人們反對犧牲動物生命為消費品進行測試，但他們很少在購物時會察覺到及採取行動，要改變現況我們需要有別於一般的手法。

「白色盒子」是作為推廣香港無殘害運動為期四個月的先導項目，目的是希望提高公眾對消費品利用動物作實驗的認知，並將他們反對這些殘忍實驗的立場轉化為實質行動，藉此推動香港在整個運動進程中邁出第一步。

「白色盒子」將作為一個回應項目設定的目標的策略，通過簡單而貫徹的口號「Look through the white box」與及簡潔的設計美學，在不同階段賦予白色盒子圖案各種象徵意義，專注塑造它成為一個可識別且強力的符號去象徵背後所蘊含的理念，即提醒人們購買前檢查產品標籤，並選擇沒有進行動物試驗的無殘害產品。

通過完成這個項目，期望目標觀眾會對選購無殘害產品的意識提高，使產品的市場份額擴大，凝聚足夠的動力繼續推動香港的無殘害運動到下一個階段。