Sex — seems a taboo word in modern human culture, especially in Chinese, just like us all, we are so shame of discussing sex between friends, family, and even our lovers. An according to the research, in Hong Kong, over 60% of women facing at least one sexual problem, and also the interview with a sex therapist, data analysis, and questionnaire, all data and responses addressed that ‘sex’ is a very common problem between couples and the reason is lack of communication that to let them understand and feedback, their needs, and preferences in sex.

Therefore I’ve designed “Deal or No Diu” Sex Affectionate Exchange Card in this final year project, aimed to reduce couples embarrassment and positivity of discussing and share a topic of sex, by encouraging couples to have a pre and post-sex affectionate exchange with a set of card which designed for it. Through the local, nonsenses and humorous diction and graphic design, to encourage couples to put a step forward of sharing their feeling of sex.

“性”在現代文明上被視為一種文化禁忌，

在華人社會中尤甚，我們會因為與朋友，家人，甚至伴侶討論關於 “性” 而感覺羞恥、尷尬。跟據相關研究，訪談及問卷調查，發現超過六成的香港女性都在她們的交往關係中面對著性相關的問題並非常普遍，而其中的主因就是雙方缺乏相關話題的溝通交流，從而未能了解對方的喜好。

為鼓勵伴侶開展性前/性後談話，我設計了一款卡牌去應對以上問題 - 「Deal or No Diu」，目的為了減少尷尬感及推進伴侶間討論性的問題。通過一種很地道，無厘頭及幽默的用字及圖像設計，鼓勵伴侶為分享個人性感受踏出第一步。