Take You Away
by LEE Min Hsuan
Background
The emotional struggles of modern individuals, particularly teenagers, who are often overwhelmed by painful memories that impact their mental health. Letting go of the past often requires rituals, but traditional ceremonies can feel too formal and inaccessible. At the same time, blind boxes and collectible figures have become a popular trend among young people, providing emotional value, fun, and companionship.
Concept
Take You Away combines blind boxes with a simple ritual experience to create a healing journey. Each blind box contains a nature messenger figure (e.g., bird, fish, groundhog) representing the sea, land, or sky. These figures accompany users through a farewell ritual: writing down painful memories, placing them in the f igure’s backpack, and scanning a QR code to enter a digital nature-inspired farewell space. The experience helps users release emotional pain and find peace in a simple and meaningful way.
Objective
1. Lower the barrier to engaging in rituals.
2. Provide emotional healing and companionship.
3. Create an interactive nature-inspired farewell experience.
背景
現代人，特別是青少年，常因糾纏於過去的痛苦回憶而影響心理健康。釋懷過去通常需要儀式的幫助，但傳統儀式過於嚴肅，難以融入日常生活。同時，盲盒和公仔收藏已成為年輕人的趨勢，不僅帶來樂趣，還提供情緒價值與陪伴感。基於此，我們結合盲盒與簡易儀式，創造出輕鬆且有意義的治癒體驗。
概念
《Take You Away》 是一款將盲盒與數字化儀式結合的創新產品。每個盲盒內含一位自然使者公仔（如鳥、魚、土撥鼠），象徵海、陸、空三大環境，幫助用戶以簡單的方式釋放壓力、告別傷痛。我們希望用可愛的角色設計與自然元素，讓儀式更易被年輕人接受，提供既親近又治癒的情感旅程。
目標
1. 降低儀式門檻2. 情感治癒陪伴 3. 自然互動體驗