Hong Kong has lost many signature places representing our cultural identity over the years, including attitudes, values, language, and thinking patterns. The loss of our cultural heritage is equivalent to our Hong Kong identity. We must stay awake and keep our cultural traditions alive to prevent this. ‘GONG KONG’ is a set of playing cards that showcases Hong Kong Intangible Cultural Heritage, reflecting our identity and history. Each GONG KONG card features one intangible cultural heritage graphic and augmented reality (AR) that provides additional information through images and videos. The game enhances cohesion between friends and family and allows us to learn about and interact with Hong Kong Intangible Cultural Heritage. The message of protecting and preserving our Hong Kong Cultural Heritage for future generations is also conveyed.

香港近年來失去了多座具有標誌性的建築和文物，代表著香港身份認同的重要元素。若文化遺產消失，相當於失去香港身份，因此我們必須保持警覺並儘早保存文化傳統。「講乜港物」是一套啤牌遊戲介紹香港非物質文化遺產，每張卡片都有插圖並配合擴增實境(AR)技術，讓玩家進一步探索文化資訊。玩家透過啤牌遊戲不僅可增強親友凝聚力，更可了解香港非物質文化遺產，同時傳達保護香港文化遺產訊息以促進傳承。