
Project > Graduation Project > Fu Mung Lun, Yela
WAVE
朝夕池
Do you know Mazu? In Hong Kong, a coastal city, the belief in Mazu should have been mainstream, but it has been declining for some time. Although the faith of Mazu has been around for a long time, the core values of the faith still have merit today. This design hopes to arouse people’s interest in the faith of Mazu through the jewellery so that consumers can accept and promote the values of the faith of Mazu in the process of dressing up. Wave is a jewellery brand inspired by Mazu, with each design incorporating a part of Mazu’s story. The brand is divided into the ‘The Ode to Time’ and ‘From Day and Night’ collections. ‘The Ode to Time’ is a gorgeous design suitable for special occasions such as high-end fashion shows, dinners and concerts.’ From ‘Day and Night’, on the other hand, is based on ‘The Ode to Time’ and simplifies the products, focusing on practicality and daily matching, hoping to bring a unique experience of Mazu culture to a broader group of consumers in their daily lives.
大家認識媽祖嗎?香港作為沿海城市,媽祖信仰本應是主流,但不知從何時開始,信仰漸漸式微。媽祖信仰雖然是流傳已久,但其中的核心價值觀在當今仍有可取之處,本設計希望籍珠寶引起人們對媽祖信仰的興趣,從而對媽祖信仰有更多了解,讓消費者在裝扮自己的過程中接納及宣傳媽祖信仰的價值觀。朝夕池是一個以媽祖為靈感的首飾品牌,每項設計都融入了媽祖的一部分故事。品牌分為兩個系列,分別是‘頌時’系列和‘朝夕’系列,‘頌時’的設計風格華麗,適合高端時裝秀、晚宴、音樂會等特殊場合。‘朝夕’則是以‘頌時’為基礎,將產品進行簡化,注重實用性和日常搭配,希望為更廣泛的消費者群體在日常生活中帶來獨特的媽祖文化體驗。
FU Mung Lun, Yela
Bachelor of Arts (Honours) in Applied and Media Arts