Walking in the streets of our city, some shopping malls have been dark and empty for a long time and only leave a few shops inside; we call them dead malls. However, some of the little shops inside the dead malls should be more noticed and addressed due to the low traffic of dead malls. These shops are the city’s hidden gems, offering unique products and values unavailable in mainstream stores. Through the zine design, we aim to draw people’s attention to the forgotten beauty of these little shops that are overlooked in dead malls. So, the goal is to inspire the target audience to understand the value of little shops in dead malls and take action to support them in their communities.

走在香港的大街小巷，偶爾發現一些商場杳無人煙，在漆黑中只剩下幾家店鋪在商場裏仍然營業。我們稱它們為「死寂商場」。在訪問研究中發現大多數人形容死寂商場荒涼、神秘和乏味。因此人們不想進去，所以那些商場的人流量很小。然而，在死寂商場中的小店是這座城市隱藏的寶石和驚喜。由於死寂商場的人流量低，它們未被發現、被忽視和遺忘。通過獨立誌讓目標群眾認識在死寂商場中經常被忽視的小店，並發掘它們的獨特美。這些小商店通常是隱藏的寶石，盼望能夠透過作品提高目標群眾對小店的認識。鼓勵讀者通過閱讀故事能夠欣賞及了解小店的價值，並付諸實行在自己的社區中支持他們。